AI visibility guides

Plain-language guides on how AI assistants find and recommend local businesses, and what you can do about it.

The basics

• What is AI visibility?
  What AI visibility means, how it is measured and where to go next.
• AI visibility vs SEO
  SEO is not dead. See what stays the same, what changes and how to do both.
• How to get mentioned by ChatGPT
  AI assistants only name businesses they can identify and trust. Seven practical steps that improve your chances of being mentioned by ChatGPT, Gemini, Perplexity and Claude.
• Llms.txt for small business
  llms.txt is a plain text file that points AI tools to your most useful pages. Learn what it is, what it will not do, and how to write one in ten minutes.
• How to improve AI visibility
  A practical 12-point checklist, in the order that matters.
• How to test if AI recommends your business?
  A simple monthly test to see whether ChatGPT, Gemini, Perplexity and Claude name your business, with example questions and a table for recording the results.
• Free AI visibility audit tool
  Where to find a free AI visibility audit, what it checks and when to move to a paid one.
• Best free AI visibility audit tools
  Six free tools worth using, what each one answers and a 30-minute routine.
• Benefits of AI visibility checks
  Eight benefits of checking your visibility with AI, and the limits to keep in mind.
• How to measure AI visibility without vanity metrics
  A fixed set of real questions, the metrics worth tracking and the ones to ignore.
• Why isn't my business showing up in ChatGPT?
  Eleven common causes and an order of operations for fixing them.
• How to structure content for AI search
  Page-level changes that make your content easy to quote.
• AEO vs GEO vs AI visibility: a simple glossary
  Ten terms defined in plain language, and how they overlap.
• How AI assistants choose local businesses
  What assistants look for when a customer asks who to call nearby.
• How to choose an AI visibility tool
  Eight questions, the red flags and how to match the tool to your need.
• How to get cited by AI
  The difference between a mention and a citation, and seven ways to earn citations.

By industry

• AI visibility for agencies and service firms
  What buyers ask AI before they hire, and what makes an agency easy to recommend.
• AI visibility for dentists
  How dental practices can be found and recommended by ChatGPT, Gemini, Perplexity and Claude: the questions patients ask, the details assistants need, and common mistakes.
• AI visibility for roofers
  How roofing contractors can show up when homeowners ask ChatGPT, Gemini, Perplexity and Claude for a roofer: service areas, licenses, storm-damage questions and common mistakes.
• AI visibility for law firms
  How law firms can be found when people ask ChatGPT, Gemini, Perplexity and Claude for a lawyer: practice-area pages, attorney details, trust signals and what to avoid.
• AI visibility for med spas
  How med spas and aesthetic clinics can be recommended by ChatGPT, Gemini, Perplexity and Claude: treatment pages, provider credentials, safety information and common mistakes.
• AI visibility for home services
  How plumbers, HVAC, electricians and other home service businesses can be recommended by ChatGPT, Gemini, Perplexity and Claude: service areas, emergency pages and trust signals.
• AI visibility for gyms and studios
  How gyms, studios and personal trainers can be recommended by ChatGPT, Gemini, Perplexity and Claude: class pages, pricing, trial offers and common mistakes.

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