Weighted across the eight categories scored in this sample. Mentioned in 14 of 48 answers (12 customer questions across 4 AI engines).
1. Scorecard
| Category | Weight | Score | |
|---|---|---|---|
| AI Visibility | 20% | 38 | |
| Entity Clarity | 15% | 55 | |
| Local Authority | 15% | 62 | |
| Content / Topical Authority | 15% | Not scored | |
| Third-Party Authority | 10% | 47 | |
| Technical GEO | 10% | 58 | |
| Competitive Positioning | 5% | 33 | |
| AI Accuracy | 5% | 70 | |
| Measurement Readiness | 5% | 20 |
Content / Topical Authority was not scored in this sample because no page-level crawl was available. Its weight is not treated as zero, so the overall score is labeled directional.
2. Visibility by engine
Each engine was asked the same 12 customer questions.
| Engine | Mentioned | Recommended | Cited with a link |
|---|---|---|---|
| ChatGPT | 3 of 12 | 1 of 12 | 0 |
| Perplexity | 5 of 12 | 2 of 12 | 4 |
| Gemini | 4 of 12 | 2 of 12 | 1 |
| Claude | 2 of 12 | 1 of 12 | 0 |
3. Top findings
Each finding has a priority (P0 is most urgent) and an evidence label, so you can see what was measured and what was interpreted.
| Priority | Finding | Evidence |
|---|---|---|
| P0 | Two engines confuse the practice with a similarly named clinic in another city. | AI-OBSERVED |
| P0 | No LocalBusiness structured data on the home or service pages. | VERIFIED |
| P1 | Phone number and hours differ between the website and two directories. | VERIFIED |
| P1 | No page answers emergency or same-day appointment questions. | INFERRED |
| P2 | No monthly tracking of AI answers is in place. | VERIFIED |
4. Competitor gap
In the 12 test questions, two competitors were named far more often than the practice. Both have consistent directory listings and recent reviews on the sites the engines cited most. The roadmap below focuses on closing that gap.
5. 90-day roadmap
| Days | Focus | Actions | KPI |
|---|---|---|---|
| 1–30 | Fix identity | Add structured data, make the name, phone and hours consistent in all listings. | Details match on every listing checked |
| 31–60 | Fill content gaps | Publish an emergency dentist page and a same-day appointment page with direct answers. | Two new pages indexed |
| 61–90 | Build trust | Request reviews, add two relevant directory listings and re-run the 12 questions. | Mentions up from 14 of 48 |
6. Evidence appendix
The full report ends with every question tested, the exact answer each engine gave and the sources it cited, so each finding can be checked.
Results vary between runs and no one can guarantee that an AI assistant will mention a business. The report shows what was measured and what to improve.
Want this for your business?
Start with a free AI Visibility Snapshot, or see what the One-Time Deep Audit includes.